How to Make Something its Opposite

You call it that,
call it that repeatedly
Wear it
Greet people with it
Sell it cheaply
Eat lunch on it
Broadcast it in the lyrics of a song, a catchy song, one people will hum the melody to

Attach to it a favorable sentiment,
and fit it to the whip antenna of the tallest trucks and morning bumpers
as you call it that, waving banners, mouthing lines
to poems and prayers and anthems you’ve been taught hold known and valued promises
Don’t stop repeating it,

congratulating,
and appreciating the usage when you see it
on shirts or signs or whips or hanging from overpasses
alongside well-constructed pledges to known entities,
which cannot be refuted
And then call it that,
call it that repeatedly, until you’re ready
to call it something else, because

you can call it anything, you know you can
if you do it repeatedly,
if you raise it daily, each morning,
and lower it down every night, folding it 
into some saluted ritual 
that already holds attention and currency
among whomsoever
you are lying to